Hi, I’m Jordan Reed — a home cook, dad, and the person behind every recipe you’ll find on Recipearo, a recipe website owned and operated by Izem Atlas LLC.
I’m 35, born and raised in Atlanta, Georgia, and I’ve spent most of my adult life cooking for the people I love. Not in restaurant kitchens or culinary schools — in my own kitchen, with a pan that’s too big for the burner and a family that will tell me exactly what they think of dinner before I’ve even sat down. That kind of honesty makes you a better cook fast.
Chicken has always been at the center of my cooking. It’s the most versatile, most affordable, and most forgiving protein you can build a real family dinner around — if you know what you’re doing with it. And that’s the problem I kept running into: most chicken recipes online either produced dry, flavorless results, or required ingredients and techniques that didn’t fit real life. I wanted something better for my family, and I figured other families probably did too.
So I started testing. Hundreds of batches of chicken thighs, chicken breast, air fryer dinners, one-pan meals, high-protein meal preps. I wrote down what worked and what didn’t. I paid attention to cook times, marinades, temperatures, and the small details that turn a decent chicken dinner into something your kids ask for again on Friday.
What does “Recipearo” mean?
Recipearo is a name I made up — and I’m proud of it. It starts with Recipe, which is obvious. The -aro ending is a creative twist I added to give it personality, energy, and something that felt memorable and a little different. It’s not a word from another language. It’s not an acronym. It’s just a name that felt right — catchy, easy to say, and built around the one thing this site is all about: recipes worth making again. When you say “Recipearo,” I want you to think: fresh ideas, real ingredients, and chicken dinners that actually work.
At Recipearo, everything I publish comes from real testing in my Atlanta kitchen. Every recipe has been made at least twice — once to get it right, once to make sure it’s actually easy enough for a Tuesday night after work. I focus on high-protein, healthy chicken recipes that fit real family life: quick enough for weeknights, satisfying enough for the weekend, and affordable enough that you’re not stressed at the grocery store.
My four main areas are what I call the Recipearo pillars — High Protein, Healthy Meals, Family Dinners, and Air Fryer Chicken. Together they cover almost every situation a home cook faces: eating for fitness goals, feeding picky kids, getting dinner on the table fast, or making the most of that air fryer sitting on your counter. Every recipe on this site fits into at least one of those four.
I also include macros, cook times, and estimated cost per serving on every recipe — because eating healthy shouldn’t require a nutrition degree or an unlimited grocery budget. My goal is to make that information easy to find and easy to use, whether you’re tracking macros, feeding a family on a tight budget, or just trying to make smarter choices at dinnertime.
When I’m not cooking, I’m probably at a farmers’ market in Decatur, watching college football with my kids, or arguing with my air fryer about whether it needs preheating. (It does. Always preheat it.)
I’m glad you found Recipearo. Pull up a chair and let’s make something worth eating.
— Jordan Reed